Peita Diamantidis

Peita Diamantidis

Managing director and financial adviser

Caboodle Financial Services

Peita Diamantidis is a new form of ‘geek’ hybrid – maths and finance nerdiness combined with a passion for communicating that has her on a mission to empower the public to take charge of their finances.

With 20 years in the financial services industry, and the last 10 spent as a practising financial adviser, Peita’s focus on communication culminated in the release of her first book, Finance Action Hero, Book 1: Basic Training, in May 2014, with the follow up, Finance Action Hero, Part 2: Mission Possible, released in 2015.

Utilising a background in Actuarial Studies, Peita has also developed a keen interest in the science of Applied Innovation. The combination of her passion for communicating and her interest in applied innovation have led her on a never ending journey to find ideas, widgets and new-fangled ways of bringing the financial advice industry and the Australian public closer together.